User Experience (UX)

User Experience design is the process of manipulating user behavior through user-friendliness, accessibility & appeal given in the interaction with a product.

User Experience design is the process of manipulating user behavior through user-friendliness, accessibility & appeal given in the interaction with a product. User experience design envelops traditional user to computer interaction design & broadens it by addressing all aspects of a product or service as perceived by users. Experience design is the practice of designing products, processes, services, events, multi-channel journeys & encompassments with a focus on quality of the user experience and ethically relevant solutions. Experience design is not controlled by a single design method. It requires an insight from various disciplines that consider multiple aspects of the brand/ business/ environment/ experience from the product, client requirement and also the know-how of employees. Experience design seeks to develop the usability of a product, service, or event along any or all of the dimensions such as duration, product environment, interaction, triggers & significance of the item.

KEY FACTORS:

Research:
Research is extremely important to UX. In-depth R&D is essential for its success. The second part of research is understanding the end-user and the purpose of the application. Though this might seem clear to the designer, stepping back and empathizing with the user will yield best results.
Visual Design:
Visual design commonly known as graphic design, user interface design, communication design, and visual communication, represents the aesthetics or look-and-feel of the front end of any user interface.
Information architecture:
This is the detailed process structuring and organizing the information in products and services to support usability and accessibility. It provides information about objects.
Interaction Design:
It is well recognized that the component of interaction design is an essential part of user experience (UX) design, centering on the interaction between users and products. The goal of interaction design is to create a product that produces an efficient and delightful end-user experience by enabling users to achieve their objectives in the best way possible
Usability:
This is the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use. Good usability is essential to a positive user experience but does not alone guarantee it.

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